Unlock Powerful Insights About Your Event Attendees
From engagement levels to post-event impact, gain the insights you need to create more meaningful and memorable experiences.
The Key to Elevating Event Experiences
Understanding your event attendees is critical to delivering experiences that leave a lasting impact. By uncovering what drives their engagement, preferences, and satisfaction, you can design events that truly connect. At Thrum, we go beyond surface-level data to reveal the deeper motivations behind attendee behaviors. It’s not just about whether they enjoyed the event—it’s about understanding why they engaged, what resonated with them, and how to refine future experiences to maximize success.
Our Methods for Understanding Event Attendees
Our data-driven approach combines qualitative and quantitative research to deliver a full-picture understanding of your audience. Here are some of the ways we do it:
Event Experience Surveys
Gather direct feedback on what attendees value and where improvements can be made.
Focus Groups & Interviews
Engage attendees in discussions to explore motivations, preferences, and key takeaways.
Engagement Analytics
Analyze participation levels, session attendance, and digital interactions to measure impact.
Behavioral Observation
Study attendee movements and interactions in real time to identify engagement patterns.
Post-Event Sentiment Analysis
Understand how attendees feel about their experience days or weeks after the event.
Persona Development
Build detailed attendee profiles to guide future programming and personalization efforts.
The Impact of Attendee Insights
Here’s how our research has transformed events
80%
65%
50%
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Deepen Your Understanding of Event Attendees
Deepen Your Understanding of Event Attendees
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Turn Attendee Insights Into Event Success
Partner with us to uncover the insights that will transform your attendee experience.
