Brand Research
Uncover the True Power of Your Brand
Gain the insights you need to strengthen your brand, build loyalty, and drive long-term success.
The Key to Building a Resilient Brand
In today’s competitive market, understanding how your brand is perceived is critical to standing out. By uncovering audience perceptions, strengths, and areas for growth, you can craft a brand strategy that resonates with your customers and strengthens your market position. At Thrum, we specialize in helping you answer the critical question: “How can I better understand my brand’s impact?”
Our Approach
Our Methods for Understanding Your Brand
Our data-driven approach combines advanced research methods with actionable insights, ensuring you have a comprehensive understanding of your brand’s perception and positioning. Here are some of the ways we do it:
Focus Brand Perception Surveys
Gather feedback from your audience to understand their thoughts and emotions about your brand.
Competitive Benchmarking
Assess how your brand stacks up against competitors in key areas of differentiation.
Sentiment Analysis
Analyze online and offline conversations to uncover how your brand is perceived across various channels.
Messaging Testing
Evaluate the impact of your messaging and refine it to align with customer expectations and values.
Brand Awareness Studies
Measure the effectiveness of your brand presence and identify areas to enhance visibility.
Brand Loyalty Analysis
Identify factors driving customer loyalty and areas where improvement is needed.
Statistics
The Impact of Brand Insights
Here’s how our research has empowered brands:
80%
Increase in Brand Recognition
65%
Improvement in Customer Trust
50%
Growth in Market Share
Transformative Results for Leading Brands
Discover how our brand research helped achieve measurable growth.
Resources
Deepen Your Understanding of Your Brand
Explore our curated resources to build a stronger brand strategy.
Looking at energy drink Prime’s spectacular rise and dramatic fall, one number tells the entire story: a 12% repeat purchase
Veterans of the business world know trends come and go. Pick up a Forbes magazine, check out the latest book
Not every resignation comes with a two-week notice. In many cases, employees check out long before they ever leave. They
Get Started
Turn Brand Insights Into Your Competitive Advantage
Partner with us to uncover the insights that will strengthen your brand.
