The Challenge: Expanding into an Unfamiliar Market
Thrum’s competitor analysis offers so many benefits. It enables nonprofits and businesses to identify successful strategies from similar organizations. Additionally, it supports companies looking to enter new markets. A case study involves “SmartMove Home Services” (a pseudonym for a mid-sized home maintenance and repair company) that has successfully cultivated a loyal customer base in its […]
Developing a Management Resource for Education Institutions
The Thrum team conducted a national product research project for a company with over $350 million in annual revenue. The project was designed to explore the potential for a new digital platform could serve as a resource for schools and their leadership teams. The primary objective was to determine how executive decision-makers engage with online […]
