Reveal What Drives Choices with Conjoint Analysis
The Key to Understanding Customer Preferences
Conjoint analysis helps you uncover what truly drives decision-making by simulating real-world trade-offs. By analyzing how audiences evaluate different features, options, and pricing, you gain clear insights into their priorities and preferences. At Thrum, we use advanced conjoint methodologies to help you answer critical questions: Which product features matter most? How should you price your offerings? What combinations drive the highest engagement?
Our Methods for Conducting Conjoint Analysis
Choice-Based Conjoint (CBC)
Adaptive Conjoint Analysis (ACA)
MaxDiff Analysis
Feature Sensitivity Testing
Price Sensitivity Modeling
Scenario Simulations
The Impact of Conjoint Analysis
90%
75%
65%
Transformative Results Through Conjoint Analysis
Discover how our conjoint analysis helped refine their offerings:
Deepen Your Understanding of Conjoint Analysis
Explore our curated resources to enhance your decision-making strategies.
Looking at energy drink Prime’s spectacular rise and dramatic fall, one number tells the entire story: a 12% repeat purchase
Veterans of the business world know trends come and go. Pick up a Forbes magazine, check out the latest book
Not every resignation comes with a two-week notice. In many cases, employees check out long before they ever leave. They
Turn Conjoint Insights Into Business Success
Partner with us to leverage conjoint analysis for clearer, data-driven decisions.
