Customer Insights
Unlock Powerful Insights About Your Customers
From preferences to behaviors, gain the insights you need to build stronger connections and drive loyalty.
The Key to Unlocking Customer Loyalty
In today’s fast-paced world, truly understanding your customers is the key to standing out. By uncovering what drives their decisions, their needs, and their preferences, you can design strategies that resonate and build long-term loyalty. At Thrum, we delve beyond the surface to uncover the profound insights that quantitative tests often miss; it’s about discovering the “why” behind customer reactions. This deeper knowledge empowers brands to elevate their offerings and communications, ensuring they resonate more profoundly with their target audiences.
Our Methodology
Our Methods for Understanding Customers
Our tailored approach combines advanced research methods with actionable insights, so you can understand your customers from every angle. Here are some of the ways we do it:
Focus Groups
Gain qualitative insights by engaging customers in in-depth discussions to explore attitudes and motivations.
Customer Surveys
Use quantitative methods to measure satisfaction, preferences, and areas for improvement.
Ethnographic Research
Observe customers in their natural environments to uncover real-world behaviors and decision-making processes.
Customer Journey Mapping
Identify touchpoints and pain points to optimize the customer experience.
Persona Development
Create detailed, data-driven profiles representing your key customer segments.
Behavioral Analytics
Analyze patterns in customer interactions to inform strategies and predict future behaviors.
Statistics
The Impact of Customer Insights
Here’s how our research has transformed businesses.
75%
Increase in Customer Retention Rates
60%
Growth in Customer Satisfaction Scores
50%
Improvement in Conversion Rates
Transformative Results for Forward-Thinking Brands
Discover how our customer insights helped achieve measurable growth.
Resources
Deepen Your Understanding of Your Customers
Dive into our curated resources to explore strategies and success stories.
Looking at energy drink Prime’s spectacular rise and dramatic fall, one number tells the entire story: a 12% repeat purchase
Veterans of the business world know trends come and go. Pick up a Forbes magazine, check out the latest book
Not every resignation comes with a two-week notice. In many cases, employees check out long before they ever leave. They
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Turn Customer Insights Into Your Competitive Advantage
Partner with us to uncover the insights that will transform your customer relationships.
