Empowering Connections Through Audience Insights
Uncover the needs, motivations, and behaviors of your most important audiences to drive meaningful engagement.
Understand consumer preferences, behaviors, and decision-making processes.
Understand stakeholders to drive shared success.
Gain insights into attendee behavior to improve event experiences.
Use conjoint methods to refine offerings and enhance engagement.
Understand Your Audiences to Achieve Your Goals
Knowing your audience is key to success. Whether you’re looking to engage employees, delight customers, or align stakeholders, our audience insights services provide the clarity you need to take confident action. By leveraging advanced research methodologies, we help you uncover valuable insights that drive better decisions and stronger relationships.
Tailored Insights for Every Audience
Explore how we help you connect with and understand the people who matter most to your organization.
Attendee Insights
Understand consumer preferences, behaviors, and decision-making processes.
Are you making this costly mistake in event planning? In the high-stakes world of event planning and conferences, it’s all
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Conjoint Analysis
Explore preferences and decision drivers through advanced conjoint methodologies to refine offerings and boost engagement.
When executive teams need reliable data to inform multi-million-dollar decisions, they often turn to a sophisticated research technique that few
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Customer Insights
Gain a deep understanding of consumer preferences, behaviors, and decision-making processes to build lasting loyalty and satisfaction.
“The debate about the marketing funnel’s death has been greatly exaggerated,” says Thrum’s CEO, Dr. Terry Linhart. “What we’re really
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Stakeholder Insights
Align and empower stakeholders to drive collaboration, innovation, and shared success.
In today’s competitive and rapidly evolving markets, businesses that thrive are those that understand their stakeholders—not just their customers, but
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The Power of Audience Insights
Learn how leading organizations leverage audience insights to build stronger connections and achieve measurable results.
Impact by the Numbers
Our proven approach to audience insights has delivered real results.
80%
50%
40+
Trusted Insights for Leading Organizations
Hear how we’ve helped our clients unlock their potential through audience insights.
“It was a great pleasure to work with Terry and his team on an in-depth study of how people are experiencing their day-to-day work. Everyone was professional and responsive. They seemed just as interested in the findings as we were. They went the extra mile to give us everything that we asked for. Highly recommend you consider them for your next research project.”
Resources to Empower Your Decisions
Stay ahead with our curated insights, guides, and tools.
Looking at energy drink Prime’s spectacular rise and dramatic fall, one number tells the entire story: a 12% repeat purchase
Veterans of the business world know trends come and go. Pick up a Forbes magazine, check out the latest book
Not every resignation comes with a two-week notice. In many cases, employees check out long before they ever leave. They
Let’s Uncover the Insights You Need
Ready to better understand your audience? Let’s work together to craft solutions tailored to your goals.
