The Tides of Taste: Riding the Wave of Ever-Shifting Trends
In an era where one constant is change, the speed at which trends come and go can be dizzying. This rapid pace is nowhere more evident than in the world of home design, where what’s in vogue seems to shift with next year’s seasons. A mere three years ago, the sight of natural wood in […]
Heat Up Your Small Business: Cool Ideas for Summer Growth
For many small businesses, summer is a slow season. With customers and employees often distracted by vacations and outdoor activities, consistently implementing growth strategies can be challenging. Many owners take this seasonal opportunity to pull away, plan, and revisit the larger picture of the business’s direction. However, this slower period is the ideal opportunity to […]
Modern B2B Marketing Principles: What Really Works as We Look Ahead
In today’s ever-evolving B2B landscape, success isn’t just about having the right product or service – it’s about understanding how modern businesses actually connect, learn, and make decisions. At Thrum, we’ve seen firsthand how these principles transform B2B relationships, which is why we’re sharing the key insights that are reshaping how businesses engage with each […]
Is the Marketing Funnel Really Dead? A Balanced Perspective
“The debate about the marketing funnel’s death has been greatly exaggerated,” says Thrum’s CEO, Dr. Terry Linhart. “What we’re really seeing is an evolution in how we think about customer relationships, not a change in marketing fundamentals. And, ultimately, the final purchase decision is often disconnected to any of marketing efforts, whether we like that […]
What’s the ROI on Knowing Your ROI?: Can you Really Know it?
Marketing dashboards light up boardroom screens, analytics platforms spit out attribution models, and marketing teams obsess over tracking every click, view, and interaction. Yet here’s an uncomfortable truth: the actual moment someone decides to buy often has little to do with our carefully measured marketing efforts. Those who have worked with me have heard this […]
