The Dare of Market Research: A Prime Example
Looking at energy drink Prime’s spectacular rise and dramatic fall, one number tells the entire story: a 12% repeat purchase rate. While KSI and Logan Paul were celebrating their viral marketing success, their customers were quietly walking away after that first purchase. The difference between a $1.2 billion phenomenon and a 70% revenue collapse? Understanding […]
Why Your Best Employees Might Be Quietly Disengaging (And What to Do About It)
Not every resignation comes with a two-week notice. In many cases, employees check out long before they ever leave. They stop offering ideas. They disengage from meetings. They hit their goals, but just barely. This slow fade is harder to spot than a formal exit. But it’s just as costly. The good news? You can […]
Stop Doing More With Less: Start Doing Better With What You Have
“Do more with less” has been the rallying cry of overworked teams and budget-slashing initiatives for years. But chasing productivity without purpose can lead to burnout, breakdowns, and bloated processes. True efficiency isn’t about squeezing every ounce out of your team—it’s about aligning your operations so that every input drives value. Efficiency optimization is about […]
6 Financial Red Flags You Can’t Afford to Ignore (And How to Spot Them Early)
Most business problems don’t show up overnight. They build quietly in the background, through missed metrics, poor cash flow habits, or overlooked risks, until suddenly, they become impossible to ignore. That’s why proactive financial analysis isn’t just a good idea; it’s a critical safeguard. In this post, we’re breaking down six early financial red flags […]
Why Stakeholder Studies Are the Secret Weapon for Business Success
In today’s competitive and rapidly evolving markets, businesses that thrive are those that understand their stakeholders—not just their customers, but the full ecosystem of individuals and organizations that influence their success. Whether it’s product development, market expansion, or strategic planning, stakeholder studies offer critical insights that can shape better decisions and drive long-term growth. Stakeholder […]
Conjoint Analysis: The Hidden Research Method Behind Smart Business Decisions
When executive teams need reliable data to inform multi-million-dollar decisions, they often turn to a sophisticated research technique that few know about, but many rely on: conjoint analysis. We like to call it “choice modeling.” Unlike traditional surveys that simply ask consumers what they want, choice modeling reveals what they’ll actually do by analyzing how […]
The 5 Essentials to Make Your Gathering Meaningful to Attendees
Are you making this costly mistake in event planning? In the high-stakes world of event planning and conferences, it’s all too easy to get swept up in the mechanics of execution while losing sight of the very people who breathe life into our events and conferences. Event coordinators spend time and resources perfecting the registration […]
Driving Better Outcomes Through Services Research
Engaging in services research with former, current, and prospective customers is essential for both businesses and nonprofits aiming to enhance their offerings and achieve their organizational goals. This research provides valuable insights into customer needs, preferences, and behaviors, enabling organizations to make informed decisions and foster stronger relationships with their audiences. Understanding Services Research Services […]
Unlocking Product Success: The Power of Product-Oriented Research
Product-oriented research is a systematic approach to understanding and enhancing products by gathering, analyzing, and interpreting data collected with current, former, and future clientele. This research is pivotal in ensuring that products not only meet market demands but also resonate with users’ needs and preferences. Understanding Product-Oriented Research At its core, product-oriented research focuses on […]
Benchmarking for Success: How Thrum Helps You Compare and Thrive
Everyone wants to know how they stack up against their competitors. Whether it’s customer satisfaction, market positioning, pricing strategies, or community awareness, understanding how your organization compares to others in your field is critical. This process—often called benchmarking—is more than just a competitive luxury or curiosity; it’s a strategic necessity. At Thrum, we specialize in […]
