The Roofing Boom: Why Everyone Seems to be Going Solo (And What the Data Actually Says)
As I drive around the South Bend/Elkhart region, something is impossible to ignore. It seems like every skilled tradesperson with a ladder and a truck has left the big companies to strike out on their own, wrapping a new F-350 with fresh branding and betting on themselves. As the owner of a market research company, […]
Certainty in a Changing World: Why Thrum Is Built to Last
The world you’re navigating right now is shifting faster than most leaders can think: economic headwinds, business models collapsing, technology arriving before you’ve finished implementing the last wave. In this chaos, you need a partner who doesn’t add to the noise. You need someone who can offer clarity when it matters most. That’s the premise […]
Why Data Is Today’s Hottest Marketing Topic—And Still Underused
Veterans of the business world know trends come and go. Pick up a Forbes magazine, check out the latest book from the EOS gang (Data: Harness your Numbers to go from Uncertain to Unstoppable), or just read your LinkedIn feed and you’ll see influencers extolling the need to gather and analyze data. Collecting and emphasizing […]
