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Market Insights That Drive Strategic Decisions

Understanding your market is essential for growth and success. At Thrum, we help businesses answer the critical question: “How can I make better decisions in a constantly changing market?” Our market research solutions deliver the insights you need to identify trends, understand customer behavior, and navigate competitive landscapes with confidence.

Tailored Insights for Every Audience

Explore how we help you connect with and understand the people who matter most to your organization.

Brand Research

Understand how your brand is perceived in the market and identify opportunities to strengthen its presence.

Marketing dashboards light up boardroom screens, analytics platforms spit out attribution models, and marketing teams obsess over tracking every click,

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Product Research

Gain insights into customer preferences and expectations to develop products that meet market demands.

Product-oriented research is a systematic approach to understanding and enhancing products by gathering, analyzing, and interpreting data collected with current,

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Service Research

Analyze service experiences to refine offerings and enhance customer satisfaction.

Engaging in services research with former, current, and prospective customers is essential for both businesses and nonprofits aiming to enhance

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Competitor Analysis

Gain a deep understanding of your competitors’ strategies, strengths, and weaknesses to stay ahead.

Everyone wants to know how they stack up against their competitors. Whether it’s customer satisfaction, market positioning, pricing strategies, or

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Free Resource

Mastering Market Research

Discover how market research can uncover opportunities and refine your business strategies.

Statistics

The Impact of Market Research

Here’s how our research has transformed businesses:

85%

Success Rate in Identifying New Market Opportunities

60%

Increase in Brand Awareness

40+

Improvement in Product Launch Outcomes

Real Results Through Market Research

Discover how our market research insights helped achieve measurable growth:

Resources

Expand Your Knowledge of Market Research

Explore our curated resources to transform your market strategies.

Looking at energy drink Prime’s spectacular rise and dramatic fall, one number tells the entire story: a 12% repeat purchase

Terry Linhart, Ph.D.

Veterans of the business world know trends come and go. Pick up a Forbes magazine, check out the latest book

Terry Linhart, Ph.D.

Not every resignation comes with a two-week notice. In many cases, employees check out long before they ever leave. They

Let’s Elevate Your Market Strategy.

Work with us to uncover the insights that will transform your market strategy.

Contact us

Please fill out the form below to get in touch with us.

This is an announcement. An event is happening on 01/01/2025 at 2pm. Learn More
This is an announcement. An event is happening on 01/01/2025 at 2pm. Learn More