Why Stakeholder Studies Are the Secret Weapon for Business Success
In today’s competitive and rapidly evolving markets, businesses that thrive are those that understand their stakeholders—not just their customers, but the full ecosystem of individuals and organizations that influence their success. Whether it’s product development, market expansion, or strategic planning, stakeholder studies offer critical insights that can shape better decisions and drive long-term growth. Stakeholder […]
Conjoint Analysis: The Hidden Research Method Behind Smart Business Decisions
When executive teams need reliable data to inform multi-million-dollar decisions, they often turn to a sophisticated research technique that few know about, but many rely on: conjoint analysis. We like to call it “choice modeling.” Unlike traditional surveys that simply ask consumers what they want, choice modeling reveals what they’ll actually do by analyzing how […]
The 5 Essentials to Make Your Gathering Meaningful to Attendees
Are you making this costly mistake in event planning? In the high-stakes world of event planning and conferences, it’s all too easy to get swept up in the mechanics of execution while losing sight of the very people who breathe life into our events and conferences. Event coordinators spend time and resources perfecting the registration […]
Driving Better Outcomes Through Services Research
Engaging in services research with former, current, and prospective customers is essential for both businesses and nonprofits aiming to enhance their offerings and achieve their organizational goals. This research provides valuable insights into customer needs, preferences, and behaviors, enabling organizations to make informed decisions and foster stronger relationships with their audiences. Understanding Services Research Services […]
Unlocking Product Success: The Power of Product-Oriented Research
Product-oriented research is a systematic approach to understanding and enhancing products by gathering, analyzing, and interpreting data collected with current, former, and future clientele. This research is pivotal in ensuring that products not only meet market demands but also resonate with users’ needs and preferences. Understanding Product-Oriented Research At its core, product-oriented research focuses on […]
Benchmarking for Success: How Thrum Helps You Compare and Thrive
Everyone wants to know how they stack up against their competitors. Whether it’s customer satisfaction, market positioning, pricing strategies, or community awareness, understanding how your organization compares to others in your field is critical. This process—often called benchmarking—is more than just a competitive luxury or curiosity; it’s a strategic necessity. At Thrum, we specialize in […]
The Tides of Taste: Riding the Wave of Ever-Shifting Trends
In an era where one constant is change, the speed at which trends come and go can be dizzying. This rapid pace is nowhere more evident than in the world of home design, where what’s in vogue seems to shift with next year’s seasons. A mere three years ago, the sight of natural wood in […]
Heat Up Your Small Business: Cool Ideas for Summer Growth
For many small businesses, summer is a slow season. With customers and employees often distracted by vacations and outdoor activities, consistently implementing growth strategies can be challenging. Many owners take this seasonal opportunity to pull away, plan, and revisit the larger picture of the business’s direction. However, this slower period is the ideal opportunity to […]
Modern B2B Marketing Principles: What Really Works as We Look Ahead
In today’s ever-evolving B2B landscape, success isn’t just about having the right product or service – it’s about understanding how modern businesses actually connect, learn, and make decisions. At Thrum, we’ve seen firsthand how these principles transform B2B relationships, which is why we’re sharing the key insights that are reshaping how businesses engage with each […]
Is the Marketing Funnel Really Dead? A Balanced Perspective
“The debate about the marketing funnel’s death has been greatly exaggerated,” says Thrum’s CEO, Dr. Terry Linhart. “What we’re really seeing is an evolution in how we think about customer relationships, not a change in marketing fundamentals. And, ultimately, the final purchase decision is often disconnected to any of marketing efforts, whether we like that […]
